Creative / Art Director with a background across design and advertising agencies, including KING and Happy Forsman & Bodenfors, as well as in-house roles for leading fashion, beauty and lifestyle brands. 
I define and lead cohesive brand worlds - combining strategic clarity with a refined artistic sensibility.
Expertise
- CREATIVE DIRECTION & BRAND STRATEGY
- CAMPAIGNS (STILLS, FILM & DIGITAL)                                                                   - ------ - VISUAL IDENTITY, PACKAGING DESIGN & BRAND WORLDS                                         - E-COMMERCE & SOCIAL MEDIA
- RETAIL & SPATIAL EXPERIENCES                                                                             - - -- - TEAM LEADERSHIP & CROSS-FUNTIONAL COLLABORATION
My experience across both agencies and in-house has given me a strong understanding of how brand strategy, concepts and design translate into real customer experiences. I work across both strategic thinking, concept and execution - shaping ideas, guiding teams and ensuring a high level of craft in every detail.
With a strong sense for tonality, storytelling and a holistic perspective, I focus on shaping brands that are both visually refined and commercially relevant. Curious, collaborative and always exploring new ways of expressing a brand.
Selected Clients
H&M (Woman / Beauty / Move)
Closed
GANT
KappAhl (Woman / Kids)
IKEA
Pernod Ricard
Åhléns
Monamici Kids
Skincity
Lyko
Apoteket
Urbanears
Atomic Ski
SALK Tennis
The White Briefs
EVY
Zeta
Valser
DIOME

Recognition
My work has been recognized in Swedish and international awards including Cannes Lions, Guldägget, D&AD, New York Festivals, Art Director’s Club and Eurobest.
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