Art Director with a background across advertising and design agencies, including KING and Happy Forsman & Bodenfors, as well as in-house roles for leading fashion, beauty and lifestyle brands.
I work across creative direction, campaigns, content, e-commerce and brand development, creating cohesive brand experiences that connect storytelling, strategy and execution.
My work spans brand concepts, campaigns, content, visual identity and packaging design. I enjoy shaping visual worlds, defining tonalities and creating strong creative frameworks that bring consistency, character and a clear sense of identity across every touchpoint.
Storytelling, emotion and visual expression are central to the way I work. I’m drawn to finding the essence of a brand and translating it into concepts, imagery and experiences that feel distinctive and emotionally engaging. Inspired by fashion, art, photography, film and visual culture, I’m always exploring new references and perspectives to create expressions that feel both relevant and memorable.
I am actively involved throughout the creative process, from strategy and concept development to production and execution, working closely with teams to ensure ideas are realised with consistency, quality and a strong creative vision.
Expertise:
- Creative Direction & Brand Development
- Campaigns (Still, Film & Digital)
- Content, E-commerce & Social
- Visual Identity & Packaging Design
- Retail & Spatial Experiences
- Team Leadership & Collaboration
Selected Clients
H&M Studios
CLOSED, GANT, The White Briefs, IAYS
H&M Beauty, Skincity, Mayana Beauty, Colekt Skincare, Lyko
Pernod Ricard
IKEA
DIOME Wellness, Apoteket
Atomic Ski, SALK Tennis
Urbanears
Zeta, Valser
Åhléns, KappAhl
Recognized in Swedish and international awards including Cannes Lions, Guldägget, D&AD, New York Festivals, Art Directors Club and Eurobest.
