I specialize in creative direction, art direction and design across all platforms. I work cross disciplinary to create brand identities that implements all creative disciplines necessary. With developing brands through naming, brand identity, creative concepts, graphic design, packaging design, product development, branding campaigns, digital design and retail concepts.
I work through all stages from brand strategy and creative concepts to art direction and design development. My strength is maintaining an overall brand perspective regardless of channels, with an eye for aesthetic details and style.I have an interest for strong creative concepts, great ideas, strategies, beautiful crafts, innovation and sustainability. 
I have a wide network of talents who I team up with for large projects, such as project managers, copywriters and digital producers. 

I have a wide background from the design / advertising industry, working for top design and advertising agencies in Sweden, such as KING and Happy Forsman & Bodenfors. Educated in London, with a Graphic Design and Photography Diploma and further on a graduation from Berghs School of Communication (Art Direction) in Stockholm.
I have worked with clients such as Closed, H&M, SkinCity, IKEA, Pernod Richard, Atomic Ski, Mayana Beauty, Colekt Fragrance,  Apoteket, Kicks, NK, The White Briefs, Åhlens, Oriflame, KappAhl, Indiska, ICA, UrbanEars, SALK TennisClub, EVY Technology, Nordiska Museet, Monamici Kids, Parfym.se and Wig Organics. In collaboration with in-house-teams or with agencies such as ACNE, BAS, Snøhetta, JoAnn Tan Studio and Bold.
Work recognition in swedish and international awards includes Cannes Lions, Eurobest, D&AD, EPICA, Guldägget, Fab Awards and New York Festivals.
Participation in various design / advertising juries such as the Cannes Design Jury, Guldägget Awards (Print / Outdoor campaigns and Design) and Photography of the year in Stockholm.
Back to Top