Creative Director & Art Director with a background across design and advertising agencies, including KING and Happy Forsman & Bodenfors, as well as in-house roles for leading fashion, beauty and lifestyle brands.

I develop brand concepts, creative direction and visual worlds that connect storytelling, strategy, design and execution - across visual identity, campaigns, content, packaging, retail and physical experiences. With a strong foundation in both design and communication, I move naturally between the big idea and the details that make it distinctive, with a strong focus on craft, precision and finish.

Expertise
- Creative Direction & Brand Development
- Visual Identity & Packaging Design
- Content, E-commerce & Social
- Campaigns – Still, Film & Digital
- Retail & Spatial Experiences
- Team Leadership & Creative Collaboration

H&M Studios
CLOSED, GANT, The White Briefs, IAYS
H&M Beauty, ZO Skin Health, Plantheque, Mayana Beauty, Colekt Skincare, Lyko
Pernod Ricard
IKEA
DIOME Wellness, Apoteket
Atomic Ski, SALK Tennis
Urbanears
Åhléns, KappAhl, Indiska