Art / Creative Director with a background across design and advertising agencies, including KING and Happy Forsman & Bodenfors, as well as in-house roles for leading fashion, beauty and lifestyle brands.
I work across brand direction, design and campaigns - shaping cohesive brand worlds by connecting strategy, concept and execution.
My work spans visual identity, packaging, campaigns and content - from concept through to execution, shaping ideas, guiding teams and ensuring a high level of craft throughout.
With a strong sense for tonality, storytelling and visual expression, I focus on building brands that feel both distinctive and commercially relevant.
Expertise:
- Creative Direction & Brand Strategy
- Visual Identity & Packaging Design
- Campaigns (Still, Film & Digital)
- Content, E-commerce & Social
- Retail & Spatial Experiences
- Team Leadership & Collaboration
Selected Clients
H&M Studios
Closed, GANT, The White Briefs
IKEA
Pernod Ricard
DIOME Wellness, Apoteket
H&M Beauty, Skincity, Mayana Beauty, Colekt Skincare, Lyko
Atomic Ski, SALK Tennis
Urbanears
Zeta, Valser
Åhléns, KappAhl
Recognized in Swedish and international awards including Cannes Lions, Guldägget, D&AD, New York Festivals, Art Directors Club and Eurobest.
