I'm a multidisciplinary Creative / Art Director & Designer with a wide experience in brand development and visual communication.
With roots in both the design and advertising industry, including agencies such as KING and F&B Happy, I bring a broad brand perspective to everything I do. I combine strategic thinking with artistic exploration to deliver distinctive, culturally relevant brand experiences. I’ve also collaborated closely with in-house teams at established fashion, beauty and lifestyle brands, bridging creative strategy with execution from the inside out.
Specialized in brand concepts, visual identity, packaging, digital content, campaigns, photo / film production and retail concepts - from concept to execution across all media, always maintaining a cohesive and elevated brand expression.
I specialize in brand building for lifestyle-oriented sectors including beauty, fashion, health, hospitality, interior, sports and food - crafting identities that connect emotionally and elevate brand value.
Selected clients: H&M (Beauty / Woman / Move), Closed, GANT, IKEA, Pernod Ricard, Plantheque, Skincity Skincare, DIOME, Absolut Vodka, Åhlens, Urbanears, Atomic Ski, SALK Tennis, The White Briefs, Valser, Lyko, Zeta, KappAhl, EVY and Apoteket.
Passionate about brand transformation - developing names, visual and verbal identities and bringing brands to life through design, communication and content, that get noticed, enjoyed, remembered and that drive long-term value. I am creatively driven, strategically minded, and grounded in business reality.
Recognized in Swedish and international awards such as Cannes Lions, D&AD, New York Festivals, Art Director's Club and Eurobest.
I specialize in brand building for lifestyle-oriented sectors including beauty, fashion, health, hospitality, interior, sports and food - crafting identities that connect emotionally and elevate brand value.
Selected clients: H&M (Beauty / Woman / Move), Closed, GANT, IKEA, Pernod Ricard, Plantheque, Skincity Skincare, DIOME, Absolut Vodka, Åhlens, Urbanears, Atomic Ski, SALK Tennis, The White Briefs, Valser, Lyko, Zeta, KappAhl, EVY and Apoteket.
Passionate about brand transformation - developing names, visual and verbal identities and bringing brands to life through design, communication and content, that get noticed, enjoyed, remembered and that drive long-term value. I am creatively driven, strategically minded, and grounded in business reality.
Recognized in Swedish and international awards such as Cannes Lions, D&AD, New York Festivals, Art Director's Club and Eurobest.
