AGRD
Building a new brand within the legal field: An alliance of law firms joining forces by sharing knowledge, complementing each other’s services, and achieving economies of scale. Creation of a full brand identity for AGRD partners—covering name, logo system, typography, color palette, and illustrations. The brand’s tone of voice sets it apart from traditional law firms, blending warmth, humor, and modernity. Developed in collaboration with Plus1 agency. Illustrations by Luis Garcia.