Apoteket Retail Concept

Art Direction / Design Based on Apoteket’s brand platform, the brief was to find visual parameters that add emotional value to the store experience and strengthen Apoteket’s visibility and identity, while ensuring that the customer experiences a brand regardless of channel / format. The assignment included: Exterior: A facade concept with 3 formats including walls, windows, material / surface layer and graphic elements and brand communication. Interior: Ceiling, lighting, floor, settings for different retail areas, navigation, graphic elements and brand communication. I worked for BASId and developed the concept with an architect. With a creative direction, a graphic toolbox, architect drawings and guidelines the concept was then completed by Apoteket inhouse. More pictures coming up!