Apoteket Retail Concept

Apoteket (Pharmacy) - "The Modern Original" Retail Concept & Spatial Brand Expression A contemporary expression of Apoteket’s heritage, bringing knowledge, nature and care into the physical retail experience. Working with BAS and its architects, I developed the creative direction and visual language for an updated retail environment. The concept translated Apoteket’s brand platform into a spatial identity, connecting the exterior, interior, materials, lighting and wayfinding. Inspired by traditional pharmacies and the precision of the laboratory, the design paired oak, muted greens and tactile surfaces with modular structures, scientific references and contemporary lighting. Distinctive display furniture, timber frameworks and graphic details created a coherent experience across the store’s different zones. The ambition was a pharmacy that felt knowledgeable and innovative, yet warm and approachable - a modern original. Role: Creative Direction & Design, in collaboration with BAS architects. Shown: Original concept and design development. Subsequent implementation handled by Apoteket’s in-house team.