Atomic Ski Retail Concept
"LAYERS AND LINES" - CRAFTED BY THE ATOMIC FACTORY Creative Direction for a scalable design system that can be executed in both small and big retail environments, on a wall, in a on-mountain-environment, in Atomic showrooms, on a roll-up and areas with total control of space as well as environments with practically no control. From our first visit at the Atomic Ski factory we were amazed by the handicraft and technology and how many layers and pieces a ski actually consists of. So to make the Atomic environments genuine and authentic the idea was for all material to be built on pieces from the ski factory. Creative Direction with Bold. The concept was further developed by Atomic Ski Inhouse.