Mayana Beauty
Creation of a new makeup brand, Mayana Beauty, Brasil. Brand Identity, Packaging Design and Launch assets. Creative Direction and design. Creative strategy and brand platform with the brand tagline ”Makeup Artistry for Limitless Expressions”. Design identity and packaging design. Launch assets (photography and film for social media. Direction for website. Mayana is a line of cosmetics founded by brasilian Mayana Moura , singer / actress / model. The creative concept and brand tonality landed on a design idea that truly complimented Mayana’s formulas and message, resulting in a progressive brasilian brand with a worldwide mindset, driven by vivid expressions.