The new logotype incorporates the 33-degree angle that is a key feature of Closed signature X-shaped jean pockets. The logo lettering will also appear scattered as a new type of monogram on clothing, accessories and packaging.
Closed
A comprehensive branding concept for CLOSED, the Hamburg-based contemporary fashion brand, which celebrates the brand's heritage while looking to the future. This project includes the design of a new logotype system, monogram, typography, and a carefully curated color palette. The visual identity extends to packaging design, store labels, neck labels, and brand imagery. The concept is rooted in CLOSED's iconic denim DNA, drawing inspiration from the key design element - the X-pocket, the distinctive 33-degree angle, which serves as a cohesive design language throughout the collection. This angle is integrated into the logotype and monogram, informs asymmetric details in packaging and clothing, and influences the overall graphic aesthetic—manifesting in slanted elements across imagery, objects, and typography. This project was executed in collaboration with Acne Family, combining innovative design with craftsmanship to deliver a modern, yet timeless visual identity for CLOSED.