The 33-degree angle is a defining element of the identity, rooted in Closed’s signature X-shaped jean pockets.
This precise angle forms the foundation of the entire visual system - from the construction of the logotype to packaging and labels. It is also integrated into garment and accessory details, establishing a unifying design element across the identity and creating cohesion throughout the brand.
The color palette is rooted in a refined spectrum of yellow tones, creating a distinct yet understated visual language. Ranging from soft, muted hues to more saturated shades, the palette brings warmth, depth, and a sense of playfulness while maintaining a cohesive and contemporary expression.
