The new logotype incorporates the 33-degree angle that is a key feature of Closed signature X-shaped jean pockets. The logo lettering will also appear scattered as a new type of monogram on clothing, accessories and packaging.
Closed
A comprehensive rebranding for CLOSED, the Hamburg-based fashion brand with a strong heritage in denim. The creative vision centered on bringing warmth, playfulness and heritage into a contemporary expression. The new brand concept included a redesigned logotype system, monogram, typography, colors and imagery — creating a cohesive and elevated visual identity. This identity extended across every touchpoint: from packaging labeling with a focus on sustainable materials to brand imagery and digital presence. The 33-degree angle, rooted in CLOSED’s iconic X-pocket, became a unifying design element that subtly connects past and present. The imagery reflects the brand’s modern yet approachable spirit — blending timeless craftsmanship with a fresh, playful energy that speaks to a new generation of customers. In collaboration with ACNE Family.