Closed
New Brand Identity concept for CLOSED, the contemporary fashion brand from Hamburg. Including a new logotype system, monogram, typography and a color palette with yellow nuances. Packaging design, bags, store labels and neck labels. Design launched June 2023. The brand concept is routed from denim DNA. The X-pocket, and the 33 degrees angle that is used as a coherent design system, from details in the logotype and symbols, to crafted details on packaging or slanting graphic elements, images or objects. The Closed logotype in two different versions are developed from lettering with two different parts cut at a 33 degree angle. Complemented with the Closed monogram. Logotype finalized by Letters from Sweden. Work in collaboration with ACNE.