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New Brand Identity concept for CLOSED, the contemporary fashion brand from Hamburg. Rebranding identity including a new logotype system, monogram, typography and a color palette with yellow nuances. Packaging design, bags, store labels and neck labels. The brand concept is routed from denim DNA. The X-pocket, and the 33 degrees angle that is used as a coherent design system, from details in the logotype and symbols, to crafted details on packaging or slanting graphic elements, images or objects. Work in collaboration with ACNE Advertising.