EVY Technology

INSTAGRAM VISUAL SYSTEM SoMe FILMS EVY Technology Suncare - Development of a visual direction and layout system for Instagram. The recommendation was to move beyond purely product-focused content, introducing a broader visual approach to create a more engaging and dynamic presence. Designed to create a cohesive and recognisable brand expression that can be managed in-house. Scope: Art Direction, layout system, photo direction, content ideas. The system was developed to bring together product, science and lifestyle into a clear and consistent visual language. Through defined content themes - including Active Life, Sun Facts, Skincare, Nature, Health Science, Brand Information and Inspiration - the work establishes a flexible framework for ongoing storytelling. Balancing informative content with a warm, lifestyle-driven tone, the system allows the brand to communicate both function and feeling in a cohesive and engaging way.