EVY Technology

EVY is a Swedish suncare brand built on patented medical skincare technology.
When the company evolved from Proderm to EVY, I was commissioned to redesign the packaging and define a refreshed visual identity. With the bottle’s existing shape, materials and colour world as fixed parameters, the challenge was to create a distinct, ownable expression that could elevate the brand without losing recognition. I developed a new visual concept centred around a horizontal line - a simple yet powerful graphic device that functions as a unifying brand cue. The line forms the colour-blocking on the bottles, but also extends into photography, layout principles and other graphic elements, creating a cohesive and instantly identifiable visual language across all touchpoints. The redesigned packaging and visual system strengthened EVY’s brand clarity, modernity and shelf impact, while honouring the heritage of the original Proderm line.