H&M
Created and visualised shoot concepts aligned with the brand’s identity. Prepared shoots; choice of teams, lead styling, lighting, and overall visual execution. Coordinated with producers and Art Buyers. Worked closely and guide photographers, stylists, hair / make. Supervised retouching and final edits. Created of a new lookbook guidelinefor Premium Collection. Photographer: Lee Whittaker, Model: Giedre Dukaskaite, Stylist: Ida Alexandersson, Make: Sophie Eriksen, Hair: Joe Yves