EST.1947 Fragrance by H&M
In collaboration with the H&M Beauty Department, I led the design development for Est. 1947, a fragrance collection that seamlessly merges luxury with accessibility. This collection honors the H&M brand’s rich heritage while offering an elevated olfactory experience that reflects the brand's commitment to style and sophistication. The fragrance name, Est. 1947, pays tribute to the timeless legacy of H&M, encapsulating a modern yet classic essence. The collection features eight distinct, opulent scents, each crafted to evoke the unique personalities of those who wear them—an experience that transcends traditional fragrance boundaries. The design approach extends from the fragrance itself, drawing inspiration from the artistry of Parisian perfumery and the heritage of Grasse, the world’s perfume capital. From the name and logo to the product and box design, every detail has been meticulously considered to reflect the brand's elevated yet accessible vision.