EST.1947 Fragrance
PACKAGING DESIGN NAMING E-COMMERCE IMAGES RETAIL DISPLAY NOTES SoMe In collaboration with the H&M Beauty Department, I led the design development for Est. 1947, a fragrance collection that seamlessly merges luxury with accessibility. This collection honors the H&M brand’s rich heritage while offering an elevated olfactory experience that reflects the brand's commitment to style and sophistication. The fragrance name, Est. 1947, pays tribute to the timeless legacy of H&M, encapsulating a modern yet classic essence. The concept and the scents are crafted to evoke the unique personalities of those who wear them - an experience that transcends traditional fragrance boundaries. From the name and logo to the product and box design, every detail has been considered to reflect the brand's elevated yet accessible vision.