IAYS
Visual identity for IAYS - I am Your Sister, a contemporary knitwear house rooted in longevity, material craft, and understated relegance. The logotype is designed to feel classical, tactile, and long-lasting, reflecting the brand’s focus on craftsmanship and quality. The monogram is formed by the shapes of two S, reflecting the brand’s underlying idea of sisterhood. The identity system is deliberately minimal, with neutral tones creating a tactile atmosphere and silver used as a subtle accent. Typography plays a central role: serif forms introduce depth and narrative, while structured sans-serif elements provide clarity and function. The identity is designed to age well and to live across garments, buttons, labels, printed materials, and digital spaces, extending beyond the logo into object, space, and movement.