ICA Good Life

Packaging Design for ICA Good Life Nut Selection. ICA is Sweden's biggest supermarket chain and their own health label " ICA Good Life" is a selection with around 90 products. The concept consists of an illustrated world of healthy and active characters with elements of nature. Every piece of packaging was unique. With illustrations integrated with windows showing the product or a collage technique with photographs of the product. Illustrations by Klas Fahlén. Art Direction and design with KING.