Inkarnation is a French agency bringing together insight, innovation and design. I created a visual identity that gives those ideas a distinct and flexible expression, spanning logotype, symbols, colour, typography and photographic direction. At its centre is the letter K. Its fine lines can stretch and shift to suit different formats, while its three forms become image frames and standalone symbols. Electric blue brings a sharp focal point to the restrained palette; typography and imagery add warmth, texture and a sense of discovery. Together, these elements form an identity designed to move with the agency’s ideas.
