Inkarnation
Brand Identity Concept for Inkarnation - a french new innovation insights design agency. Including logotype, symbols, a design system and photography direction. The Inkarnation logotype is built around a scalable design system centered on the letter “K.” With its clean, thin lines, the “K” becomes a dynamic visual element that can stretch and adapt, providing flexibility across various applications. This design system introduces a series of “K” icons—each a distinct variation— that can be used as graphic elements or standalone marks, adding versatility and depth to the brand identity. The use of blue to highlight the “K” in the wordmark reinforces the brand’s color palette and draws attention to this central, defining element. The result is a modern, adaptable logo that evolves with the brand while maintaining it’s core identity.