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Creative Direction / Art Direction A new branding concept for KappAhl, "My Everyday Essentials". TVC film, print, online, social media campaign. The campaign highlights the staples for an everyday life and a meeting between two characters with the same profession. With two different generations and backgrounds we follow them in their everyday life and their meeting together in film and also a podcast where the whole conversation between the two can be heard. A conversation about everyday life and career. This first campaign features actresses Lena Olin and Bahar Pars. Creative Direction with Aron Levander, Copywriter. Photographer Peter Gehrke. DoP Film Göran Hallberg. Stylist: Lisa Lindqwister. Set Designer Johan Svensson. Production Special Projects.