KappAhl Branding Fall Campaign
I developed the new branding concept “My Everyday Essentials” for KappAhl — a storytelling-driven series of campaigns built around two characters within the same profession. We follow them through their everyday lives and their shared meeting point, brought to life through film and podcast. The first campaign featured actresses Lena Olin and Bahar Pars, creating a warm and authentic narrative that felt both elegant and relatable. The visual tone and set design were soft, warm and stylish, with a timeless autumnal light that conveyed intimacy and understated elegance. The print campaign captured natural, unposed moments in their everyday life, emphasizing warmth, ease and authenticity. A full 360° campaign: TVC film, print, online and social media, and a podcast capturing an intimate conversation between the two characters. Creative Direction with Aron Levander, Copywriter. Photographer Peter Gehrke. DoP Film Göran Hallberg. Stylist: Lisa Lindqwister. Set Designer Johan Svensson. Production Special Projects.