Kicks
Redesign of logotype and creation of a new symbol. A graphic grid was also created for the store signage to facilitate the wayfinding - in a cluttered environment with so many different brands. With a new typeface, a color library and graphic elements. A soft color scheme combined with an updated black ”almost black”. The new identity was created to work seamlessly in all touch points, digital and physical in the stores. Kicks is the Nordic market-leading retail chain in beauty. Art Direction and design in collaboration with BASId.