LYKO

A 360° summer concept developed for Lyko, built around a playful and dreamy swimming pool theme. A vibrant, color-driven world where soft pastels take over - spanning in-store environments, outdoor campaigns, digital platforms and social media. The retail concept was rolled out across Sweden, Norway and Finland, including window installations, store signage, display decoration and large-scale in-store graphics. The concept was designed to create a cohesive and immersive brand experience across all touchpoints, blending retail, campaign and digital into one unified summer universe. More images coming soon!