Mayana Beauty

Creative Direction & Design for Mayana Beauty, Brasil. Creation of a new makeup brand, from strategy and a brand platform with the brand tagline ”Makeup Artistry for Limitless Expressions” - to design identity and tonality including packaging design, website, photography, film and launch assets. Mayana is a line of cosmetics founded by brasilian Mayana Moura , singer / actress / model. The creative concept and brand tonality landed on a design idea that truly complimented Mayana’s formulas and message, resulting in a progressive brasilian brand with a worldwide mindset, driven by vivid expressions.