Mayana Beauty - Website
Creative direction for the Mayana Beauty website and digital campaign assets. The concept was rooted in the brand platform and visual identity, translating its bold and artistic spirit into a modern and immersive online experience. The design combines full-bleed imagery, high-quality motion content, and clean, modern typography to create a visual language that is both art-driven and commercial. A minimalist grid and uncluttered layout keep the storytelling clear and focused, while the tone of voice balances professionalism with a personal, confident attitude. Beautiful, modern typography and strong editorial design give the website a unique and elevated feel — setting it apart from conventional beauty brands. The ambition: to create a digital experience that inspires desire and makes every product irresistible.