Mayana Beauty - Visual Identity, Packaging Design
Brand creation and design direction for Mayana Beauty, a make-up brand from Brazil. The project spanned creative strategy, brand platform, visual identity and packaging design — anchored by the tagline “Makeup Artistry for Limitless Expressions.” This strategic foundation shaped a bold and expressive visual language that reflects the brand’s progressive ethos and global outlook. The concept was designed to mirror Mayana’s innovative formulas and celebrate individuality through vibrant self-expression. Inspired by the founder’s artistic background and references from rock and punk culture, the creative direction blends Brazilian sensuality with a cool, edgy attitude. The result is a visual identity that’s confident, playful and rooted in contemporary art. The products feature a minimalist aesthetic in silver, black and white, while the boxes are accented with expressive graphic elements inspired by the vibrant graffiti streets of Rio — a mix of refined simplicity and raw urban energy. Every element — from packaging to launch assets — was crafted to communicate Mayana’s Brazilian roots and global mindset. A new expression of Brazilian sensuality.