SALK Tennis Club
Visual Identity / Photography / Apparel Design / Annual Report A refreshed visual identity and communication concept for SALK Tennis Club in Stockholm - one of Sweden’s most established tennis clubs. The identity builds on SALK’s strong heritage while bringing the brand into a more contemporary and welcoming context. A refined colour palette of blues, natural tones and gold is paired with a clean typographic language, a new approach to photography and a flexible layout system developed to create a consistent expression across digital and print. The work has evolved across multiple touchpoints, including brand photography, digital communication, print, annual reports and a new collection of club apparel - creating a cohesive visual world that connects SALK’s history with the energy and culture of the club today. Photography by Tobias Lundqvist.