The White Briefs
DIGITAL CONTENT / SOCIAL MEDIA FILMS A series of social media videos created for The White Briefs, exploring different ways of communicating the brand’s minimalist and sustainable identity through short-form content. Branding - Black-and-white film blending model and nature, focusing on softness, material, and atmosphere. Sale - A minimal and direct archive sale execution, balancing clarity with a refined visual tone. Everyday underwear - Simple, recurring content showing the product as part of everyday life.